Evoke specialises in providing bespoke kiosk
systems to a number of customers across the retail, commercial and public
sectors. When there was a requirement to develop a feature rich interactive
multifunctional kiosk, Evoke turned to long and trusted partner Display
Solutions for their digital signage expertise.
The project was to create Reflect; a versatile and
modular kiosk family enabling Evoke to approach their existing clients with a
unique product across multiple market sectors. Within the retail environment
the Reflect kiosk would be a unique interactive point-of-sale (POS) system that
would improve the customer experience while enabling the retailer to open up
new revenue streams and gain potential cost savings. One of the primary
requirements was that shoppers would be able to use the interactive display as
a mirror and would replace existing mirrors in the stores.
To meet the specifications Display Solutions
provided 32” panels to be positioned in portrait mode on top of each other,
with a DisplayTouch 99” infrared (IR) touchscreen overlay. Three screens and one overlay make up one
application. An initial pilot of 10 units with a leading sports fashion
retailer proved the concept and they have since placed orders to roll the
product out across their European estate.
“The system allows users to spend less time finding
the right product, with the opportunity to search and buy a product if it's not
in stock. It can also mean queuing time for information and payment is
reduced,” began Benjamin Jones, Head of Design & Development at Evoke. “The
kiosk software can reduce the number of lost sales during peak periods,
automate up-selling, provide in-store supplier advertising and gain customer
contact details, even when a sale is not made. All of these advantages add up
to an increased revenue flow.”
The 32” LED displays were selected as they have a
particularly slim bezel. Offering high resolution of 1920 x 1080, the panels
can display full HD images and videos simultaneously across all three screens.
The DisplayTouch multi-touch 99” IR overlay allows for up to 10 point touch,
providing a reliable, user friendly solution, detecting essentially any input
including those from a gloved hand.
The applications are powered by an Intel® Core
i7 embedded PC and use Microsoft Office custom UI Windows 7 software to allow
customers to browse the online shop, and order products online or into the
store and therefore further improves the customer experience.
“After considering capacitive touch we realised we
would experience problems with accuracy and decided the IR overlay from our in
house DisplayTouch range would be the best fit for this application due to its
size and capabilities,” explained Brendan O’Reilly, Product Manager at Display
Solutions. “Unlike Capacitive technology, IR touchscreens do not require any
transparent
conductor patterning on the glass, which increases durability and optical
clarity of the overall system, making this an ideal solution for a point of
sale kiosk.”
“We turned to Display Solutions as they have always
delivered fantastic customer service and the latest digital signage solutions
at competitive prices. Display Solutions met our requirements, which enabled us
to provide the customised panels to our client within three weeks. All parties
involved were extremely happy with the end result, and we believe this type of
application will play a big role in the future of high street retail,” concluded Benjamin.
